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Build consumer trust with clean packaging

With consumer concern growing around food packaging safety, brand owners can build trust by proactively developing an approach to ‘clean packaging’ and communicating it to consumers. Clean food has been making its way onto menus for more than a decade, and as more and more consumers demand transparency around what they’re eating, some are beginning …

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Johnson’s Baby brand gets global restaging

Known all over the world as the brand parents trust when it comes to baby health and wellness, Johnson’s Baby just went through a reset that included a 70% reduction in the number of bottle and closure styles. For the first time in its long and notable history, Johnson & Johnson recently re-staged an entire …

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The Magic of a Cardboard Box

On April 20, Nintendo released a new line of accessories for its best-selling Switch game console. Rather than being digital add-ons, they were physical ones: punch-and-fold parts engineered to turn the Switch console into a piano, a fishing rod or a robot. All are made of cardboard. On March 4, Walmart ads shown during the …

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Four technologies poised to disrupt the specialty paper market

Nov. 7, 2017 – In its latest research, Smithers Pira has identified four novel technologies that are set to increase capacity and enable new product opportunities for manufacturers of specialty papers across the next five years. The new Smithers Pira market report – The Future of Speciality Papers to 2022 – provides a comprehensive overview of this …

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How to handle hand holes on corrugated boxes

When the size and/or weight of the product justifies them, hand holes (also known as access holes) are designed into corrugated boxes to facilitate safe manual handling. The categories of such products are diverse, examples being wide-screen televisions, printers, windows, patio doors, garage doors, automotive body replacement parts, in addition to various multi-pack consumer non-durables …

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Generation Z fuels the digital marketing explosion

Good-bye baby boomers–even millennials are somewhat easier to target than the true digital natives, Generation Z. Marketers struggle to build brand loyalty, but digital printing helps deliver the message. “Generation Z, born between 1995 and 2012 are not brats,” says Doris Brown-McNally, HP Global Brand Innovations Manager. “They were simply raised with a different aesthetic. …

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What you need to know about the global snack food market

Smaller geographic markets will lead future growth in this $280 billion market. According to new research by PMMI Business Intelligence, Europe holds the largest share of the global snack food market at 45%, followed by North America at 33%. Though these largest markets have shown flat to slow growth in recent years, developing countries such …

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Paper and board play key roles in the future of packaging

Overall growth in dollar value terms for packaging was depressed for the years spanning the middle of the decade – although this is largely attributable to relative strength of the dollar against other currencies across that period. Still in 2017, value reached US$851.1 billion, a 2.8 per cent growth compared to 2016 at constant prices. …

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Four consumer trends to come in 2018

Mintel announces the four key trends set to impact North American consumer markets over the coming year. With surprises at every turn and vague uncertainty gripping Americans and Canadians daily, being attuned to consumer trends across transparency, value, self-care and automation is perhaps more crucial in 2018 than ever before. In the coming year, Mintel predicts …

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Six key trends in the liquid paperboard market

Six key factors will be critical to ensuring success for liquid paperboard material suppliers across the next five years, according to a new Smithers Pira study. Production of liquid paperboard reached 7.2 million tonnes in 2016, equating to a value of $9.5 bn to the paper mills. Production of these materials is highly concentrated, especially liquid packaging …

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