In developed and maturing markets, food and beverage manufacturers are struggling with slowing growth and are therefore, seeking new growth opportunities. The challenge is establishing the right consumer space to identify the right customers and create the right kind of products. It’s a similar story for emerging markets where the challenge is to provide relevant …
According to a new research report by Global Market Insights Inc. the packaging materials market size is expanding at over 3 percent CAGR and will cross USD $1.3 trillion by 2024. Developments in the Asia Pacific food & beverage sector will be a major reason behind the market growth. The Asia Pacific region includes a large number of emerging economies such …
The recent series of Vision 2025 focus groups conducted by PMMI, The Association for Packaging and Processing Technologies, captured an increasingly popular sentiment throughout the packaging community: “The more things change, the more they stay the same.” According to input received from more than 58 consumer packaged goods (CPG) professionals, some familiar fundamentals are fueling …
When considered over the lifetime of the packaging, paper and cardboard embody far more greenhouse gases than their plastic equivalents. From Carbon Commentary, part of the Guardian Environment Network Riverford Organics, one of the largest vegetable box schemes in the UK, has suggested it may move away from cardboard packaging and towards plastic. In this …
Many organizations make decisions based on outdated assumptions about their customers’ needs. They believe that if they present more product information, consumers will value them; if they offer cash incentives, consumers will respond; or if they add more choice, consumers will buy. However, in the last few decades, behavioral scientists have identified many ways in …
Beacons and other proximity sensors – those small devices that communicate with mobile apps in physical environments – just keep sprouting up all over the place. Their number, pegged at 13 million sensors as of the last quarter of 2016, has nearly tripled in a year since Q4 2015 when there were 5 million counted. …
Three Ways CPG Brands Should Rethink Their Channel and Media Strategies Many in the marketing industry see Amazon’s announcement of its new self-serve media buying tool and Walmart’s leap into the media business with Walmart Exchange as signs of a major shift: Retailers are doing nothing less than transforming marketing. This no doubt surprises those …
Online retailers are giving the humble cardboard box an extreme makeover, transforming a four-sided receptacle for delivering goods into the new shopping bag. Out: brown, plain, boring. In: neon colors, ornate lettering, glossy surfaces and geometric stenciling that looks like modern art. By trying to replicate the delight and status jolt of in-person shopping – …
Trends are mysterious things. Some stay for years and others are just a swift shimmer that leave as fast as they enter the scene. Still others shift and evolve with the times. Design is both the driving force and the result of this cycle of trends—with packaging design creating personal experiences (like the unboxing experience) …
Food and beverage companies are still making the switch to PET bottles. Ahead of this year’s EastPack show and its “Packaging for Food & Beverage” conference, let’s look at the packaging trends set to take the food and beverage markets by storm. From new designs and material innovations to sustainable approaches, read on to discover …