The role of packaging for products ordered online is very different to its use in store. Tony Corbin looks at how designers and brands are adapting to the unique demands of that sector. It has almost become a Christmas tradition for the tabloids to run stories along the lines of a member of the public …
Online retailers are giving the humble cardboard box an extreme makeover, transforming a four-sided receptacle for delivering goods into the new shopping bag. Out: brown, plain, boring. In: neon colors, ornate lettering, glossy surfaces and geometric stenciling that looks like modern art. By trying to replicate the delight and status jolt of in-person shopping – …
Using biodegradable and recyclable packaging material is part of green living. Finding environmentally frendly alternatives to traditional products is becoming increasingly easy these days. As more products become available, the more choices we have when it comes to combining green living with contemporary life. In one way or another, packaging materials touch every part of our life. …
CPG firms that view cost cutting as the only strategic choice for profit growth may be making a mistake. The changes roiling the consumer packaged goods (CPG) industry are significant enough that companies will have to reexamine fundamental tenets that have in the past served them well. Consider CPG revenue opportunities. Historically, population growth and …
New research by the University of Bologna indicates that corrugated trays keep fruit fresher and safer than reusable plastic containers (RPCs). Researchers examining both shipping options found corrugated trays added up to three days shelf life and significantly reduced contamination from pathogenic and spoilage microorganisms. The chief finding was that corrugated trays ensured higher-quality packed …
