Amazon celebrates “Frustration-Free Packaging” but consumers still voice concerns
Amazon is marking a tenth holiday season since the launch of its “Frustration-Free Packaging”, designed to reduce waste with easy-to-open recyclable packaging. This is however tempered by frequent complaints criticising both over-packaging and even under-packaging. The e-retailer was recently blasted for using up to 45ft of paper packaging to protect a wall calendar. Paradoxically, it was …









