Companies can turn to recycled materials, or reduced packaging to meet their sustainability goals. Food and beverage consumer packaged goods (CPG) companies, along with their suppliers, long ago embraced a commitment to delivering high-quality products to customers and end-use consumers while pursuing more sustainable packaging solutions. Specifically, millennials will help to push this trend further …
Think about your most recent purchase. Why did you purchase that specific brand? Was it an impulse buy or something you genuinely needed? Now that you’re thinking about it, odds are, you bought it because it was interesting. Yes, you may have needed shampoo, but did you need that specific brand? The one with the …
Choice of packaging type is made on the basis of a series of trade-offs between many factors, particularly between the amount of packaging and likely product wastage. Manufacturers of goods look for a balance between: protecting their goods (the cost of damaged goods or the danger from spoilt foods is far worse for the environment …
Many organizations make decisions based on outdated assumptions about their customers’ needs. They believe that if they present more product information, consumers will value them; if they offer cash incentives, consumers will respond; or if they add more choice, consumers will buy. However, in the last few decades, behavioral scientists have identified many ways in …
With e-commerce sales of grocery products predicted to grow to $18 billion by year-end 2018, CPGs struggle to understand its impact on traditional packaging supply chains. InternetLiveStats.com estimates that 46% of the world’s population will be connected to the Internet via computer or mobile device—a tenfold increase since 1999. In this rapidly expanding digital world, …
Beacons and other proximity sensors – those small devices that communicate with mobile apps in physical environments – just keep sprouting up all over the place. Their number, pegged at 13 million sensors as of the last quarter of 2016, has nearly tripled in a year since Q4 2015 when there were 5 million counted. …