Good-bye baby boomers–even millennials are somewhat easier to target than the true digital natives, Generation Z. Marketers struggle to build brand loyalty, but digital printing helps deliver the message. “Generation Z, born between 1995 and 2012 are not brats,” says Doris Brown-McNally, HP Global Brand Innovations Manager. “They were simply raised with a different aesthetic. …
According to a new research report by Global Market Insights Inc. the packaging materials market size is expanding at over 3 percent CAGR and will cross USD $1.3 trillion by 2024. Developments in the Asia Pacific food & beverage sector will be a major reason behind the market growth. The Asia Pacific region includes a large number of emerging economies such …
Corrugated packaging is said to have to been born in 1817, exactly two centuries ago, in England. Since then, known by various names, the humble cardboard box has come a long way from being first used as reliable packaging for cereal boxes. I own a candy business, and only recently realized the practicality and ease …
A new study conducted by the University of Wisconsin (UW) in Madison shows that the value perception of e-commerce shipments is significantly impacted by the materials chosen to protect them. Even a small increase in packaging material expenditures—as little as 19 cents—can make a dramatic impact (as much as 45 percent) on the perceived value. “There …
Smaller geographic markets will lead future growth in this $280 billion market. According to new research by PMMI Business Intelligence, Europe holds the largest share of the global snack food market at 45%, followed by North America at 33%. Though these largest markets have shown flat to slow growth in recent years, developing countries such …
A discussion about the environmental benefits of maximizing recovered content in paper packaging versus using virgin fiber is one of those complex topics that, when simplified to make it easy to understand, might miss important details critical to really comprehending the issue. Last fall, the Forest Track at the SPC Advance conference was wrapped up with an …
An innovative high resolution web monitoring system has been developed for the fastest paper, board and tissue machines. ABB, a pioneer in web imaging systems, has introduced its new ABB Ability™ web monitoring system, for the paper industry. Part of ABB’s suite of quality management systems (QMS), the web monitoring system incorporates a new generation of …
Overall growth in dollar value terms for packaging was depressed for the years spanning the middle of the decade – although this is largely attributable to relative strength of the dollar against other currencies across that period. Still in 2017, value reached US$851.1 billion, a 2.8 per cent growth compared to 2016 at constant prices. …
Pulp manufacturers in many countries have seen their wood fibre costs go up during 2017, with the biggest increases in U.S. dollar terms occurring in Western North America, Europe, Russia and Australia, according to the Wood Resource Quarterly (WRQ). The Global Softwood Fiber Price Index (SFPI) increased for the third consecutive quarter to reach $89.08/odmt …
What renders a tool effective is the skill with which it’s utilized. Packaging has great potential. However, potential always is a quality that either gets unlocked or remains unfulfilled. By Sterling Anthony, CPP, Contributing Editor It’s a given that some corporations are more effective at leveraging packaging, but what do they share in common? While not …