When the size and/or weight of the product justifies them, hand holes (also known as access holes) are designed into corrugated boxes to facilitate safe manual handling. The categories of such products are diverse, examples being wide-screen televisions, printers, windows, patio doors, garage doors, automotive body replacement parts, in addition to various multi-pack consumer non-durables …
Good-bye baby boomers–even millennials are somewhat easier to target than the true digital natives, Generation Z. Marketers struggle to build brand loyalty, but digital printing helps deliver the message. “Generation Z, born between 1995 and 2012 are not brats,” says Doris Brown-McNally, HP Global Brand Innovations Manager. “They were simply raised with a different aesthetic. …
According to a new research report by Global Market Insights Inc. the packaging materials market size is expanding at over 3 percent CAGR and will cross USD $1.3 trillion by 2024. Developments in the Asia Pacific food & beverage sector will be a major reason behind the market growth. The Asia Pacific region includes a large number of emerging economies such …
Corrugated packaging is said to have to been born in 1817, exactly two centuries ago, in England. Since then, known by various names, the humble cardboard box has come a long way from being first used as reliable packaging for cereal boxes. I own a candy business, and only recently realized the practicality and ease …
A new study conducted by the University of Wisconsin (UW) in Madison shows that the value perception of e-commerce shipments is significantly impacted by the materials chosen to protect them. Even a small increase in packaging material expenditures—as little as 19 cents—can make a dramatic impact (as much as 45 percent) on the perceived value. “There …
Smaller geographic markets will lead future growth in this $280 billion market. According to new research by PMMI Business Intelligence, Europe holds the largest share of the global snack food market at 45%, followed by North America at 33%. Though these largest markets have shown flat to slow growth in recent years, developing countries such …