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Build consumer trust with clean packaging

    With consumer concern growing around food packaging safety, brand owners can build trust by proactively developing an approach to ‘clean packaging’ and communicating it to consumers. Clean food has been making its way onto menus for more than a decade, and as more and more consumers demand transparency around what they’re eating, some are beginning …

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    Johnson’s Baby brand gets global restaging

      Known all over the world as the brand parents trust when it comes to baby health and wellness, Johnson’s Baby just went through a reset that included a 70% reduction in the number of bottle and closure styles. For the first time in its long and notable history, Johnson & Johnson recently re-staged an entire …

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      The Magic of a Cardboard Box

        On April 20, Nintendo released a new line of accessories for its best-selling Switch game console. Rather than being digital add-ons, they were physical ones: punch-and-fold parts engineered to turn the Switch console into a piano, a fishing rod or a robot. All are made of cardboard. On March 4, Walmart ads shown during the …

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        Four technologies poised to disrupt the specialty paper market

          Nov. 7, 2017 – In its latest research, Smithers Pira has identified four novel technologies that are set to increase capacity and enable new product opportunities for manufacturers of specialty papers across the next five years. The new Smithers Pira market report – The Future of Speciality Papers to 2022 – provides a comprehensive overview of this …

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